Hospitality Industry Snippet and Uptake
Hotel Britain is BDO’s definitive report on UK hotels performance. Focusing on national and regional performance, the report highlights the underlying trends for key markets. Full of detailed analysis, expert commentary and with a new predictions feature, this edition of Hotel Britain is the guide to what 2015 was really like for our hotels sector.
The report has been compiled from the responses of a representative cross-section of 649 hotels comprising 82,165 rooms. The results are grouped according to geographic location. We break down the performance of hotels in key locations across the country, and analyse both London and the regions in terms of average room rate.
London hotels’ performance remained relatively flat during 2015. Occupancy was up 0.2% to 82.8%, returning to 2013 levels. AARR continued to grow at a similar rate to 2014 with an increase of 0.9% to £149.79, resulting in a rooms yield of £124.00, up 1.1%. Despite the modest figures, London hotels have fully recovered their pre-recession performance and again demonstrated their resilience.
Regional hotels continued to experience strong growth in 2015 although at a slower pace compared to 2014’s stellar results with occupancy up by 1.1% to 75.9% setting a new record in occupancy levels. However, AARR was the main driver for regional hotels. Average room rate was up 4.0% to £63.15. As a result of the increases in occupancy and AARR, regional UK hotels’ rooms yield grew by 5.1% to £47.94 in 2015.
Hotels in the regions have experienced the fifth consecutive year of rooms yield increase and high rates of growth overall since 2016 and continue to outperform their London counterparts.